Sunless tanning

The Sunless Tan – Perpetuating the Need for a Tan?

What’s wrong the skin you were born with? If it’s very light, most people between the ages of 18 and 29 would say, “It’s color.” This is no matter of racism. It’s just that 58 percent of 18- to 29-year-olds simply think people look more attractive with a tan. That’s according to a May 2012 survey by the American Academy of Dermatologists.

Tanned skin is a really tough opponent to battle. It greatly multiplies the threat of cancers, sometimes the deadly sort, and yet it remains an ideal. As proven by the tobacco industry, cancer isn’t always a scary enough deterrent. As a society, we still pretty much worship the killer tan.

By far, sunless tanners are the safest thing going for bronze-lovers. A 2011 study showed that using a sunless product reduced real sunbathing by 37 percent and tanning-bed use by 38 percent. That’s big. Then, however, there’s the great irony of sunless tanners: Though they reduce UV-ray tanning for the user—a wonderful thing—they still perpetuate the bronzed-skin ideal. And it’s that ideal that leads our society at large to continue baking itself to death.

Wouldn’t it be dreamy to see a shift in thinking, toward embracing one’s natural skin color as the ideal? Or is that pipe-dreamy? What do you think? Check out this video!